Wednesday, November 28, 2012

Pocket Clothing: 10 Questions & a Special Discount!

Readers of finnfolk, I am pleased to introduce Pocket Clothing.

This Tennessee based clothing company takes cozy staples and customizes them with awesome pockets made from upcycled fabrics. They sew each pocket with love themselves and have everything from tanks and totes to hoodies and onesies for little ones. You choose your clothing, pick your pocket, and it's as easy as that! I have one of their henleys and love it (see below). Their top-notch clothes are starting to make their way into boutiques (and people's hearts, obviously). Best of all, they are really great people!

The stately gentlemen pictured above are founders and pocketeers, 
Luke Rutherford and Evan Story. Get to know them below!


1. Describe your company in a sentence.

Luke: Limited quantities of fabric meets unlimited opportunity for joy.
Evan: Life's better with a pocket.

2. Where are you based / Where do you make your products?
Luke: We are in Knoxville, TN, and everything is handmade there. Locally owned, locally sewn baby!
Evan: Our base of operations in a wonderful place called the Pocket Lab located in a secret locaiton in Knoxville. We spent many hours in the lab experimenting on new creations and planning out next adventures.

3. Where do you find your awesome fabrics?
Luke: We get our fabrics everywhere! Currently, we've gathered pockets from Tennesssee, South Carolina, Virginia, New York, California, Hawaii, Kentucky, Colarado and we're constantly searching. Our fabrics come from thrift stores, flea markets, yard sales, your grandmothers attic (those are the  hardest to get) - anything goes. Going on fabric hunts is something I enjoy the most about working on Pocket Clothing.

We use the conecpt of upcylcing these fabrics by giving them value once again as pockets on our shirts. Some fabrics can make 50 pockets, and some could only make 2, giving it the limited edition aspect to get one while it's still in stock. I would say that's the biggest appeal to our product - you could be one of only a few, if not the only one with the exact shirt and pocket combination in the UNIVERSE!

4. How was the concept for Pocket Clothing born?
Evan: The concept was born out of many late night talks from mega bed - a fusion of three queen sized beds into one large mega bed. We both wanted to create things other people would want.
Luke: One day after class, I showed up to the house with a 80s neon wallet from a thrift store - pretty normal. That lead to a conversation about the idea of creating apparel that people would enjoy as much as we would. Most likely we were watching an episode of Boy Meets World, which would have only benefited to our creativity. Once we started making shirts, we got some great feedback and knew others would want in on the pocket mayhem.

5. The company is now over a year old. Any big takeaways or important lessons learned from your first year of business?
Evan: The biggest part of doing big things is executing. Finishing. We have so many ideas all the time, but actually doing something with them is the challenge. Finishing the small things leads to finishing big things. Also. Starting our own company was the coolest thing we've ever done! I recommend this to everyone.

6. What's your favorite part about being an entrepreneur?
Luke: I love that we are able to create something that people seem to enjoy and want to be a part of. We said from the beginning that if we just saw a couple of people wearing our shirts on campus then it would be a success. It never gets old for us to see someone wearing a shirt, or to see a picture on Instagram of someone who just recieved their order and are pumped about their Pocket. It's the most encouraging aspect. That's probably what I love the most, seeing people wear our shirts because they like them. Insert smiley emoticon. 

7. If there was one celebrity you could pick to wear your clothes, who would it be? (Cartoons and fictional characters obviously fair game).
Evan: Dallas Clayton is first choice. He is a children's book author turned super hero.
Luke: I'm currently watching a show about BigFoot, so I would have to say, BigFoot. I would make him wear a cardigan.

8. Who is the one celebrity you would never want to wear your clothes? (Same rules apply).
Evan: I would never let Nickleback wear it.
Luke: The guy who created Myspace.

9. What's the next frontier for Pocket Clothing? Please say footie pajamas.
Luke: I can't say exactly what's next, but all I'll say is that no (real) animals will be harmed in the process.

10. Anything you want to say to finnfolk readers?
Evan: Sew hard or go home!
Luke: Don't let cursive handwriting die!


This is my henley, which I wear all the time. It's their Unisex Baby Thermal Long Sleeve Henley in Asphalt with a Partly Cloudy pocket. It also matches my favorite pillow. 


The Pocket Clothing team is generously offering 3 finnfolk readers 25% off their entire order!! This is literally their best deal to date. Be one of the first 3 to place an order and use the code finnfolk at checkout for the discount. 

PLEASE NOTE: the space to enter the code will appear after you enter
 payment information. After 3 people use the code, it will be gone.

UPDATE: all 3 coupons have been used! 

I hope this deal gets some of you amped. I kind of want to cheat and use it myself. 

Thank you Pocket Clothing!

. . .

( You can connect with Pocket Clothing by signing up for their Newsletter on the lower right side of their website. Also check them out Facebook, Twitter, and even PinterestThey are lots of fun, you won't regret it! )


  1. --Your Worst NightmareNovember 28, 2012 at 9:45 AM

    Those pockets are the perfect size for a sugar glider.

  2. Or any small animal! I have made them aware of this so they can have the wildlife creatures ready for their next photo shoot.

  3. I really like this type of posts because I am too much crazy for fashionable cloths and specially I can got them on reasonable price. So really thankful to you for this post. discount clothing.